Pipedrive For Real Estate: Convert More Leads

In this post, we’re looking at using Pipedrive for real estate, and more specifically, using Pipedrive CRM for real estate agents and how it can help you convert more leads.

As a real estate agent, your sales pipeline, database, and sphere of influence are crucial to your success and profitability.

Improving your conversion process and lead management system has one of the highest return on investments in your career or business.

Many agents we speak with are using a discombobulated system they pieced together with sticky notes, a Google spreadsheet, and stacks of papers.

Leads are sitting on their desk they forgot about. Essentially burning money.

Without an organized and systematic pipeline, it’s easy for leads to get forgotten about, for agents to focus on chasing the wrong leads, and focus on the deals nearest closing.

But…

…when you forget about the deals further along the horizon, you find yourself going through erratic cash flow cycles.

One month you have five deals that close. The next month it’s quiet and your bank account looks dry.

With a professional real estate CRM, like Pipedrive, you can see every lead stage, build several customizable visual pipelines, forecast gross commission, and create an activities-based approach to your sales pipeline for predictable income.

Let’s dive into Pipedrive and see if it’s the right real estate CRM for you.

What Is Pipedrive CRM for Real Estate?

Pipedrive CRM is a customer relationship management software solution that helps real estate agents track and manage leads, never forget about a lead, and manage their deals from contract to close.

While Pipedrive CRM isn’t a tool exclusively for real estate agents or investors, we’ve found that it works wonders.

Pipedrive CRM is a great customer relationship management solution for the real estate industry because of its easy-to-use visual pipelines.

A visual pipeline like this is much easier to use than staring at a Google Spreadsheet and having to use a thousand different colors to represent different leads in your business.

Blue is a buyer. Yellow is the seller. Red means the deal was lost. Orange means we have an offer.

That’s a headache if you’ve found yourself running on a system like that. It’s time to upgrade your CRM system, whether that’s pipedrive or not.

Pipedrive CRM Features

Pipedrive CRM has a ton of different features depending on the plan you select. We’re going to cover the four features that agents will find the most benefit from.

Customizable Pipeline

Tracking where different leads are in the sales process is difficult as a real estate agent. Often, the sales process looks different for every lead type.

For example, a sales funnel or sales process looks different for a buyer lead as it does for a seller.

The sales process can even look different for the types of sellers. As an example, the sales funnel may look different for a horse property seller than it does for a probate seller or move-up buyer.

It’s a real challenge managing all of our database contacts, leads, active buyers and sellers, and those we are working to get to closing.

Much of the time, agents build a complicated technology stack. They are using one software for their database. Another software for their lead management. Another software for working with their buyers and sellers.

With Pipedrive CRM, real estate agents can manage their leads inside Pipedrive, build visual pipelines for their different leads, and use a pipeline to manage the transaction.

You define the different points in your sales funnel and transaction management process. Then, build a pipeline that matches the steps you take.

Every time you move a deal to the next stage, you can automatically assign associated tasks. For example, say you move a buyer from “Showing Houses” to “Accepted Offer”, you can create tasks such as, get EMD or schedule home inspection.

Pipedrive gives you a clear visual platform that prompts you to take action and stay organized even though you have a complicated sales process.

Sales Assistant

Few agents come into real estate with experience or a skill set in using or setting up a customer relationship management solution.

As a result, there tends to be a large learning curve that is a barrier for most real estate agents.

We know how important setting up a CRM is, but implementing one into your real estate practice is a HUGE challenge.

That’s why we love Pipedrive’s Sales Assistant feature.

Smart technology and AI features inside of Pipedrive help real estate agents build a more efficient pipeline, receive reminders or action items, and learn to use the platform’s full capabilities.

For example, Pipedrive in real estate can remind agents of opportunities that are at the end of the deal stage or about to go bad.

The sales assistant feature suggests useful features inside the platform so you can get more out of it. Lower the barrier to implementing a CRM in your career and business by leveraging the sales assistant feature inside Pipedrive.

You can think of the sales assistant as an AI-powered sales mentor. With the direction we’re heading, it’s a great idea to use AI into your business to increase productivity and efficiency.

Pipedrive will analyze your past performance and pipelines, then notify you when you need to take action or make suggestions for how you can boost your results.

Deal Rotting

By setting up rules inside your pipelines, the deal rotting feature gives you awareness of deals that have been idle for too long or are going bad.

It’s a great visual reminder of deals you need to follow up with, move to the next stage, or deals that should be taken out of your pipeline.

One problem real estate agents face is losing track of deals or chasing deals that we’re hopeful will convert.

With the rotting feature, there is a visual reminder that we need to do something with the deal. Maybe it is a follow-up. Or, it means getting rid of the deal in our pipeline and putting them on a drip email campaign.

This feature is great for helping you identify those kinds of leads where you show them a home, but they never fully commit to signing a contract with you.

Or, those leads who have you come out to do a CMA on their house, but they decide to wait until next year to sell their home.

Manage And Track Documents

Most real estate agents have document-signing software or transaction management software, like TransactionDesk, DotLoop, or Skyslope.

Pipedrive won’t likely replace most transaction management software. However, Pipedrive can be used in conjunction with your transaction management software.

Real estate agents can get their documents signed and uploaded into Pipedrive. Agents can track and upload purchase agreements, listing agreements, and any other document.

As an example of your technology stack, you can get the documents filled out and signed through your transaction management software.

Then, use Pipedrive’s pipelines to manage the transaction process and upload your documents to the clients’ account.

FAQs

Is Pipedrive Expensive?

Compared to some CRM solutions, Pipedrive is affordable. There are several other platforms, especially ones designed for real estate agents, that are far more expensive.

The real question you need to ask yourself is whether the value you get from Pipedrive is worth it. We believe it is and that’s why we recommend it to real estate agents.

Your goal is to find a real estate CRM that provides maximum value to your business at the lowest cost and is the simplest to use all while you avoid overpaying for unnecessary features.

Pipedrive is affordable. Many agents can get started on their lowest-tiered plan, which at the time of writing is about $15 per month.

On top of that, the intuitive platform and visual pipeline makes it one of the easiest platforms to use. Pipedrive has even been ranked as one of the easiest CRMs to use.

Lastly, Pipedrive isn’t overly built with features that real estate agents won’t use. CRM solutions like SalesFunnel are great, but are overkill for real estate agents. It’s too expensive and many of the features would go unused.

Pipedrive for real estate is a low-cost, high-value CRM that every agent needs to evaluate and consider putting into their business.

Is Pipedrive CRM Good For Single Real Estate Agents?

Pipedrive CRM is our pick for single real estate agents because of its ease-of-use, sales assistant technology to help agents get more use out of their CRM, and the visual pipelines.

The CRM, Pipedrive for real estate, has the perfect balance between features and affordability for single real estate agents.

There are other great CRMs for single real estate agents, but they are either too expensive, lack features, or include too many features.

We’re a big fan of the real estate CRM, FollowUp Boss. It wins our overall pick when comparing LionDesk and FollowUp Boss.

However, the price tag (roughly $59 per month) is a tough pill to swallow for new agents or agents who do a low number of transactions.

The best thing about Pipedrive is that it’s suitable for new agents, single agents who are crushing it, and even teams.

Pipedrive CRM is a solution that can scale with a real estate agent as they grow their career and business.

Meaning, you can implement one CRM system and keep it with you. You don’t have to worry about constantly upgrading to a new CRM system every time your business reaches a new level.

In this way, you free up resources to focus on dollar-productive activities like phone calls, showing homes, and listing appointments. You won’t be bogged down trying to implement a new technology system into your business.

That can be a real drain on resources, especially the larger you get.

Can I Use Pipedrive as a Real Estate Team?

Yes, you can use Pipedrive for real estate teams. However, there is a point where you would have to evaluate the overall cost structure.

When a real estate team hits about 10 users it makes sense for a real estate team to consider switching to a CRM platform like FollowUp Boss — at least from a cost perspective.

Real estate teams under 10 users will most likely find Pipedrive to be the most cost-effective option.

Either way, both platforms will give a team lead insights into their pipeline, agent performance, and insights into deals.

If you’re trying to use spreadsheets or a DIY pipeline board to follow up and track leads, then you need to upgrade your lead management system with a CRM.

Can I Use Pipedrive for Real Estate Investing?

Pipedrive CRM is used by more than just real estate agents. It’s also a great CRM for real estate investors. Regardless of the investing they do — fix and flip, buy and hold, rental or property management.

With the visual dashboard, it makes a great CRM for tracking leads and managing deals when you’re looking to acquire property.

Easily and visually manage the entire sales process from making phone calls to cold leads, to writing offers on homes, to closing the deal.

A real estate investor could use it to track their retinal properties — if they wish. I would say there are other platforms that are more suitable for the property management side, but it is possible to use Pipedrive to manage potential tenants.

For example, you could create a pipeline for each individual properties with pipeline stages:

• Showed Property
• Submitted Application
• Approved
• Rental Agreement Signed
• Deposit Given
• Tenant Moved In

That is just an idea for an investor who is managing only a few rental properties in their portfolio.

Can I Use Pipedrive as a Commercial Real Estate Agent?

Yes, you can use pipedrive CRM as a commercial real estate agent. For the same reason it works for residential real estate, it works for commercial.

For example, you can build different pipelines for properties depending on what kind of commercial real estate you do.

You can build a pipeline for current properties that you’re renting out where you act as a property manager. You can track leads for leases and rents. You can track the sale or purchase of property with different leads and clients.

Pros to Pipedrive for Real Estate

We’ve laid out many of the pros of using Pipedrive in your real estate business when we discussed all of the features. To summarize, here are some of the pros:

• Track your deals
• Automation
• Sales Assistant powered by algorithms and AI
• Mobile app: you spend time on-the-go, so your CRM should be able to do that, too.

Cons to Pipedrive

There are only a few cons to Pipedrive that exist for real estate agents.

• Cash flow: it’s not a free real estate CRM solution, so you will need to pay a monthly fee. If you don’t have a ton of deals, this is a concern.
• Learning curve: like any CRM, there will be a learning curve. However, Pipedrive does a good job shortening this curve with their sales assistant and intuitive interface.
• Team size: depending on the number of users, a real estate oriented CRM is better. If you have more than 10 users, it’s likely you’re better off with FollowUp Boss.

Conclusion

Are you ready to get better control over your sales pipeline and lead management so you can earn more while working less or so you can grow your real estate business?

Imagine having insights into all of your leads and never losing track of a lead again. And, it doesn’t require you spending hours inside of a spreadsheet tinkering around trying to highlight the right rows and keep it up to date.

Instead, you can track and manage your leads in a few minutes every single day and keep your leads moving along.

With insight into your entire pipeline, you can identify potential months that are going to have less closings and either increase your leads or plan financially for the dips.

“Getting leads as a source of business is one thing, but how you track and manage those leads is crucial and a major part of being a real estate agent. [Pipedrive] helped streamline, automate and organize my growing database,” said Will Featherstone, Founder at Featherstone & Co.